Identity for a luxury hotel at Kaohsiung, Taiwan

: HU HOUSE

# Brand & Visual Identity Design
# Application & Stationery Design
# Brand Strategy # Brand Guideline

Brand & Visual Identity

A great visual identity isn't about design; it's about creating a better brand experience. The identity uses a singular brand mark and a simple logotype.

The new visual identity is designed to translate imagery of nature and the knot that residences and visitors to Hu House experience.

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Visual Identity System

Visual identity systems are recognisable even without the logo. They help bring order to complexity, differentiate offerings, establish hierarchy and allow for more layering of brand expression. Visual identity systems are powerful tools that help tell your brand’s story in a unique way. They let brands flex with the times without investing in a full corporate identity redesign.

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Brand Guideline

Brand guidelines are essentially an instruction manual and rule book on how to communicate your brand, govern the composition, design, and general look-and-feel of a company's branding. Brand guidelines can dictate the content of a logo, blog, website, advertisement, and similar marketing collateral.

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