top of page
: Blue Homepage Revamp
To bring new branding identity and user-friendly features
# UIUX Design
# Visual Design
#Website Enhancement
Project Overview
Blue Insurance is the first digital life insurer in Hong Kong, dedicated to offering simple and flexible online insurance solutions with no commission. By streamlining the insurance process, Blue aims to create a seamless experience, free from the frustrations of complicated procedures, difficult jargon, and extensive paperwork. This commitment to transparency and user-friendliness empowers customers to navigate their insurance needs with confidence.
My Role
UX/UI Design, Prototyping, Usability Testing
Project Duration
One month
Tools used
Figma, Photoshop, Illustrator
My role in Blue
In my role within the Customer Experience team at Blue Insurance, I focused on creating a new purchase journey for the product team and enhancing user experiences. This involved developing new features and addressing production issues for both the Blue website and the Blue App.
Project Background
The marketing team identified issues with the previous design of Blue's homepage that negatively impacted sales, including unclear navigation for products and offers, as well as an ineffective layout that hindered user engagement. Our goal is to create an improved user experience design that enhances navigation and layout, ultimately driving sales and facilitating quicker product discovery.
Before
After
New Features & Enhancements
• Introduce a "Get a Quick Quote" card, enabling users to enter their information and view premium pricing
• Organize insurance products into categories for easier accessibility on the homepage
Responsive Design
• Implement scrollable tabs and cards for improved navigation
• Update the UI with enhanced visuals for product cards and improved icon designs
bottom of page