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: Blue New Product Purchasing Journey
Creating a new purchasing journey for Blue new dental insurance product
# UIUX Design
# Visual Design
#Design System
Project Overview
Blue Insurance is the first digital life insurer in Hong Kong, dedicated to offering simple and flexible online insurance solutions with no commission. By streamlining the insurance process, Blue aims to create a seamless experience, free from the frustrations of complicated procedures, difficult jargon, and extensive paperwork. This commitment to transparency and user-friendliness empowers customers to navigate their insurance needs with confidence.
My Role
UX/UI Design, Prototyping, Usability Testing
Project Duration
2-3 month
Tools used
Figma, Photoshop, Illustrator
My role in Blue
In my role within the Customer Experience team at Blue Insurance, I focused on creating a new purchase journey for the product team and enhancing user experiences. This involved developing new features and addressing production issues for both the Blue website and the Blue App.
Project Background
The project aims to create a new purchasing journey for Blue's dental insurance product by simplifying the process and designing an efficient, smooth experience, while ensuring alignment with the existing purchasing journey.
Responsive Design
Design System
• Create reusable components (buttons, forms, modals) that adhere to the established guidelines
Conclusionm
This project had a tight timeline, requiring me to quickly grasp the product details and design a clear, user-friendly journey for our customers. Specifically focused on the new dental product, the challenge was to introduce a new UI system while simultaneously maintaining the existing design system to ensure brand consistency. Effective communication with the product and operations teams was essential, along with the process of adjusting and refining designs in collaboration with the development and testing teams. Despite these challenges, the experience was rewarding and ultimately led to a successful outcome.
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